"My dog Barney has a metaphorical way of eating lemons. In lashing out to consume the fruit, he gives it a lick, only to flinch away. His whiskers curl and you can detect a slight grimace on his black gums. Yet another lick, another flinch. All the while, he pokes the sour treat a bit further along the floor. Barney, in his approach-avoidance behavior, knows there's something to be had in that yellow pulp.

The Internet community in general has licked at commercialism in a similar manner. Many Net users need to gain understanding about the positive influence of business. Equally important, though, is for Net businesses to avoid tasting sour."

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